Valuable Marketing Tips

In traveling around the country and promoting my book to various professional audiences, one question keeps re-occurring: “Regardless of Cost, what would be the three best marketing tools worth investing in?” After serious consideration, I came up these three suggestions:

  1. Always have a proper floor plan of each property drawn that looks crisp, clean and includes any renovations which have been done and a direction indicator; also draw in the streets that the property abuts.
  2. Never forget the simplest and most low-tech marketing tool: a postal card to the residents in the neighborhood, with a photo of the property and a “Just Listed” or “just Sold” message on it. Be certain to include all of your contact info.
  3. Make yourself available to give presentations to various community groups, clubs, and professional organizations.

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Fran Keilty, Hickory Stick Bookshop owner

A wise thought worth keeping in mind in all of your business dealings, since it will be how you will be remembered:

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
–Maya Angelou

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